# Example week calendar — copy format into Content Calendar

Day 1 (Monday)
Topic: How to Choose the Right CRM for Small Business
Macro: CRM selection and sales pipeline management
Keywords: CRM, sales pipeline, lead scoring, SMB software
Slug: choose-crm-small-business
H2: What is a CRM and who needs one?
H2: How do you compare CRM pricing tiers?
H2: When should a small team upgrade from spreadsheets?

---

Day 2 (Tuesday)
Topic: Email Marketing Tips That Actually Convert
Macro: Email marketing for lead nurture and conversion
Keywords: newsletters, open rates, segmentation, conversion
Slug: email-marketing-tips
H2: What makes a welcome email sequence work?
H2: How often should you email your list?
H2: Which metrics matter beyond open rate?

---

Day 3 (Wednesday)
Topic: Local SEO Checklist for Service Businesses
Macro: Local search visibility and Google Business Profile
Keywords: local SEO, GBP, citations, reviews
Slug: local-seo-checklist
H2: What is local SEO in plain terms?
H2: How do Google reviews affect rankings?
H2: What NAP consistency means for citations

---

Day 4 (Thursday)
Topic: Content Calendar Planning for Busy Teams
Macro: Editorial planning and publishing cadence
Keywords: content calendar, editorial workflow, repurposing
Slug: content-calendar-planning
H2: How many posts per week is realistic?
H2: How do you batch content production?
H2: What belongs on a content calendar vs. a task board?

---

Day 5 (Friday)
Topic: How to Write Meta Descriptions That Earn Clicks
Macro: On-page SEO and SERP snippet optimization
Keywords: meta description, CTR, title tags, snippets
Slug: meta-descriptions-clicks
H2: Do meta descriptions affect rankings?
H2: What length works best in 2026?
H2: How do you write descriptions for question queries?
